eBay marketplace guide

// Commercial info:

Active (via CE): AU (Australia), AT (Austria), US (United States), FR (France), DE (Germany), IE (Ireland), IT (Italy), NL (Netherlands), PL (Poland), ES (Spain), CH (Switzerland [German]), GB (Great Britain)
Monthly visitors: ~ 96 million
Commission: Percentage (4,3 of 7%, depending on category)
  • listing fees if applicable
Payment: Within 4 days
Product categories: Almost everything (legal)
Input language (title + description): English (depending on country)
Input currency Euro (other currencies are possible, but require currency conversion)
Content connection Yes

Disclaimer: For the API connection with eBay we use the relatively new ‘Sell API’. eBay’s back-end however still uses an older platform / system and therefore there could be discrepancies between the possibilities of both systems.

ChannelEngine eBay marketplace information

// Request an eBay account

To start selling on eBay, you first to request a ‘business’ account first. You can request a new account here.

One eBay account (regardless of initial country) is sufficient to start selling on every available portal, so no separate accounts are necessary. More information on how to set up (international) selling on eBay can be found here.

eBay is a fully ‘open’ marketplace and there are no strict requirements attached to getting a business account. Also, the number of different categories and products that you are able to offer via eBay is almost limitless.

Please note: eBay will not charge any listing fees for offers in your default country (this is generally where you create your first account and where your warehouse is located). However, for selling internationally via other eBay portals (so you started with ebay.co.uk and now want to add ebay.de) you may be charged additional listing fees per product. This is depending on the ‘type’ of business account you use and the fees can vary based on the category your product(s) are listed in. More information on fees can be found on eBay's help pages:

UK: https://sellercentre.ebay.co.uk/private/what-fees-youll-pay

NL: http://pages.ebay.nl/help/sell/businessfees.html#Retailformat

DE: https://pages.ebay.de/help/archived/sell/businessfees.html#insertion_fix

Products will always be listed as a GTC (‘Good till Cancelled’) offer and will be automatically renewed every 30 days.

--- Channel features

Supported Not supported
Product offers / content External fulfilment (FBE)
Orders Repricing
Shipments (including carrier-mapping)

Returns (channel)  

Configuring eBay

To start selling on eBay you first have to set up several ‘policies’ at eBay, which are also necessary for ChannelEngine in order to list your products. The policies that have to be set up are ‘ Payment’, ‘Return’ and ‘Fulfillment/Shipping/Postage’.

Go to ‘ My account’ > ‘Business policies’ in the ebay interface in order to set this up.

    • Payment: (mandatory) create a “Payment policy”. Its name is required to properly configure ChannelEngine so please write it down (or copy-paste it). It is recommended to choose an easy and specific name for ChannelEngine (such as ‘CE Payment’) without special characters such as : ; and #. When allowing PayPal as a payment method, it is advised to enable “Require immediate payment when buyer uses Buy it now” in order to prevent orders from remaining on a ‘waiting’ status for a long period.
    • Return: (mandatory) Create a “Return policy”. The same naming advice is applicable to this policy as for the payment policy.
    • Shipping: (mandatory) Create a ”Shipping policy”. The same naming advice is applicable to this policy as for the payment policy. Important: The shipping policy is where you set up the countries you want to ship to and as such in what countries the offer(s) are visible. Make sure you only enable countries you can and want to ship to.

Now you have to enter the previously created policies in ChannelEngine.

Please note:

  • If you don’t see the option for the business policies in the left side menu (in the ‘Account’ tab), it might be because they have to be enabled first. You can do this here. Replace .nl with another country code if it’s not a Dutch account you wish to set up.
  • In some cases (for example on ebay.co.uk) it might be that the business policies are hidden on the ‘Seller Hub’ page. You can always manage the policies here (replace co.uk with your desired country code).

Configuring ChannelEngine

Add ebay as a channel in ChannelEngine (please see our website for more information on how to add a channel).

Once the channel has been created you can enter 2 of the 3 created policies at the ‘Channel Settings’ of your account. You are also required to enter the location of your warehouse (country, postal code and city).

Save this information and when reopening the tab ‘Channel Settings’ you will notice the orange button labelled “ Authorize” at the bottom of the page. Click on it in order to proceed.

A popup will open, showing a sign-in option to your eBay account. Once logged in, you can confirm that ChannelEngine is allowed to have access to your account.

After all this data has been entered and saved, you have to create a ‘listing’ in the corresponding tab in ChannelEngine. More information on how to create a product listing can be found on our website.

In the tab on the left of listings labelled ‘Category mapping’, you can connect your categories to the categories ebay uses. This is mandatory. If your categories are not linked, products falling under that category will not be published on ebay.

The last thing to do is set up some of the required attributes under the tab ‘Mappings’. This concerns the following attributes:

  • Condition: If this field is empty, by default ‘New’ will be used. You can use the following conditions for your products:
    • Not working
    • Like new
    • Refurbished by manufacturer
    • New
    • New other
    • New with defects
    • Seller refurbished
    • Used acceptable
    • Used good
    • Used very good
    • Used excellent

    • Condition Description: only required when a product is used. For every condition your products can have, a condition description is used.
    • Shipping Policy Name (mandatory field): use this field to enter the ‘Shipping policy’ you created in ebay.
    • Limit Quantity Per Buyer: you can use this to limit the maximum quantity of a product someone can purchase in one order.
    • Manufacturer Part Number: this field is used for the MPN of a product. Normally this is only applicable for motor parts, however, ebay is known to require this for some other product categories as well and if left empty this could cause issues with the listing. It is advised to map the SKU/‘Merchant Product No’ on this field if no MPN is available.
    • ISBN: only applicable for books, can be left empty otherwise.

Important: For a lot of product categories ebay requires that the ‘brand’ is not left empty. If empty, we will try to upload the product to ebay but this might result in errors and products not getting listed on ebay.

The same goes for the ‘unique identifier numbers’ such as an EAN. These are required for a lot of product categories.

Countries & Languages

We offer eBay for the following countries:

AU (Australia)

AT (Austria)

US (United States)

FR (France)

DE (Germany)

IE (Ireland)

IT (Italy)

NL (Netherlands)

PL (Poland)

ES (Spain)

CH (Switzerland [German])

GB (Great Britain)

There are more countries in which ebay is active (such as in Asia), however, we deliberately only offer portals with relatively fast shipping possibilities and ‘western’ pricing.

1 or more countries, 1 language

There are multiple ebay portals, but if you place a product on one, it can be found on all ebay portals. This can be changed by excluding (or including) countries in your ‘shipping policy’. Please make sure you set up your shipping policy exactly as desired before uploading products, in order to prevent orders you can’t deliver.

If you only use one portal, but ship to multiple countries, your product information will be shown in your set-up language on every site. In this scenario, it’s advised to choose the plugin for the country you are also shipping from. So if your warehouse is in the Netherlands and you are using Dutch descriptions, select the ebay.nl plugin.

Please note that if someone searches for a specific unique attribute (such as an EAN) on an excluded ebay portal, your product can still be shown. However, orders can not be placed on it.

Multiple countries, multiple languages

If you want to place products on several ebay portals in multiple languages (which is advised to achieve maximum conversion), add a different ebay plugin per language. For example: if you want to sell to Dutch, German and French customers, add the ebay.nl, ebay.de and ebay.fr plugins.  Please note: for each portal you are required to perform the above-mentioned steps.


  • Create a payment-, return- and shipping-policy for every ebay portal/country. You can use the same login for every portal. If you create an account on ebay.nl, you can use the same credentials on ebay.de and create these policies.  
  • Make sure you use the correct policy names for every channel.
  • For every country/portal, a different SKU is necessary. If you only use one SKU (which is usual), enable the option “Append country code to SKU”. When enabled this will add a country code suffix, so products on ebay.nl will be placed online with “_nl” behind the original SKU. When importing an order, this suffix is once again removed to prevent systems such as Magento to not recognize the product.

  • Please make sure you are using a ‘business’ ebay account, otherwise you can’t use ‘Good till Cancelled’ offers on other ebay portals. Here (for NL) you can change your account type to a business account. After changing the account, you have to re-authorize ChannelEngine via the ‘Authorize’ button in your account.

Changing the location of your warehouse

If for some reason, your warehouse is moved to a different location or you are switching to a different fulfillment supplier, you have to update this on ebay as well. This can be done by simply changing the location information in ChannelEngine (don’t forget to change the postal code as well). Due to limitations in ebay, this will only be updated for new products.

For existing products you have to manually change the location in ebay via the following steps:

  1. Go to ‘Sell’.
  2. Select all products by selecting the upper checkbox.
  3. Select ‘Edit’ in the options listed above your offers.
  4. A ‘spreadsheet’ view will be opened listing all your products. You can change the location of your products there (in bulk).

Additional mapping and channel options/requirements

  • Ebay supports up to 9 ‘extra’ product images.
  • When you’ve added shipping costs per individual product (for example because they vary based on the size and weight of the products), these will be used to overwrite the ‘Domestic’ shipping costs set in the ‘postage policy’.
  • For a lot of product categories GTIN/EAN, brand and MPN are mandatory. For non-auto motor parts (which have an actual MPN) you can use the SKU.
  • A title/name of a product can’t be empty.
  • It’s not possible to add products without at least one product image.
  • When selling used or refurbished products, it’s mandatory to fill in a ‘condition description’ matching the condition of those items.
  • There are limits on how many products can initially be sold on ebay, especially for new sellers/accounts. You can find more information on selling limits here.


If you would like to export K Type Numbers for automobile parts compatibility, you can map one of your fields to K Types in the eBay content mapping.  
Format: separate multiple K Types by comma (,) or semicolon (;). 
Use a pipe (|) to separate a K Type from its note (notes are optional; max. 500 characters). Only supported on eBay's DE, UK and AU sites. 
  •                         Example: 10426,1071 -> Product compatible with K Types 10426 and 1071
  •                         Example: 10426;1071 -> Product compatible with K Types 10426 and 1071
  •                         Example: 10426|Rear axle;1071|Front axle; -> Product compatible with K Type '10426' with note 'Rear axle' and K Type '1071' with note 'Front axle'


Returns on eBay will be imported and you can mark them as received, after which they'll be exported to eBay for full refund. 
Beware of the following limitations:

  • You can only fully accept or decline a return (once received). Partial decline is not possible.
  • We can only export updates on a return request we've previously imported. It is not possible to create a return in ChannelEngine and export to it to eBay, because eBay does not support this scenario.
  • We don't support eBay return shipping labels, seller shipping labels or seller funded return shipping (= free return shipping). Your customer will have to get the shipping label for returns and pay for her return shipping.
  • We can only support refunds, not replacements.
  • According to eBay documentation, returns are only available for the eBay sites in US, UK, Germany, Australia, and Canada (English and French). This may however be incorrect. Let us know if you want to test it for other eBay sites.

Product variants (beta)

The new product variants feature will allow the customer to select the size and/or color of the product. The variants can be grouped based on the parent - child or grandparent - parent - child structure of your products in ChannelEngine. Note: the child products have to have values for the 'size' and/or 'color' field to work

 In the eBay settings, select under the setting 'Group products by' the grouping you want.

  • Group products by 'None' means: no product variants (default).
  • Group products by 'Parent' means: the parent - child structure in ChannelEngine will be used. This will allow the customer to select by size or by color (whichever varies).
  • Group products by 'Grandparent' means: the grandparent - (parent) - child structure in ChannelEngine will be used. The child products will be grouped by their grandparent (parent product will be basically ignored, they are just used to find the grandparent). This will allow the customer to select by size and by color (if they both vary across the child products).

Beware of the following:

  • This is a beta feature, so contact your Customer Success Manager or Support before you enable it.
  • Once you have the option set to parent and grandparent and successfully exports products, and you want to switch to another way of grouping (or turn it off by using 'None'), then you must first remove these products from the listing, wait until they are removed and only then change to setting and include the products in the listing again, because otherwise nothing will change for the existing products. This is a limit of the way eBay supports product variants. (If you change from the default to Parent/Grandparent, this is not necessary.)
  • A product cannot be a product variant and a separate single product at eBay at the same time. So if you enable grouping, the product will not appear separately on eBay, but only as a variant.
  • If you're using grandparent grouping and if there is a change in the fields of the grandparent and of the grandparent only, this will not trigger an export, unfortunately. A change in the parent or child (or their mapping) will trigger the export and will also change the grandparent fields.
  • The different images will be based on the difference of the urls of the child product images.