Content mapping

Content mapping guide

In addition to the offer information, it’s now possible in ChannelEngine to forward the content to the marketplaces. This takes a little more effort than the offer information. The offer information is forwarded directly from the feed to the various marketplaces, but for the content, a few things have to be mapped first. This guide explains how to map the categories and their attributes.

Necessities for content mapping

In order to be able to forward the content, certain information must be in the feed/API. What is needed and how difficult it is to create the content is different for each channel, but the things below should be in the feed/API by default:

  • Categories (preferably as deep as possible)
  • Attributes that are required for all marketplaces (description, EAN, Image, SKU, name)
  • Attributes that are often required (colour, material)

Category mapping

If the products have categories then you can start with mapping the categories. In this example, we use, but the principle is the same for all channels. Mapping of the categories has to be done because they have to be linked to the categories of the channel. If you have categories in the feed, but they are not visible with your products, check the feed mappings to see if the correct field is mapped to the category.

Go to “ > categorisation” in ChannelEngine.

  • At the left you see your own categories. Next to these categories you see numbers, which indicate how many products this category has.
  • On the right you can see empty bars. Here you have to fill in the categories of the channel. The intention is that you link your own categories to the categories of the channel. This can be done by looking up your category in the bar, you will get a dropdown with the categories that contain the typed word(s).
  • There is an option to get an overview of all categories of the marketplace. Select ‘Browse’ at the bottom of the screen to see this overview.
  • There is an option ‘map automatically’. When you select this button all your categories are checked for a matching category of the online marketplace. Keep in mind that this is a suggestion, always check if the right category has been mapped. (This feature is only available for categories in Dutch and English. If the categories of the online marketplace are, for example, in French, this feature won’t work.)
Figure 1: Overview of the categorymapping screen.

If you want to check which products there are in your own categories, select your category to get an overview.

If your category isn’t deep enough and you have/want to split it up, this is possible by creating a rule. For example, you can still split “bags” into “shoulder bags” and “backpacks”. Go to the category you want to separate, if you hover over it you’ll see a button (+ rule) appear. 

Figure 2: Overview + Rule function.

You will then see the rule (see image above). Here you can apply a rule based on an attribute so all these products are selected.

Example: The title of the product always states when it is a shoulder bag, then you can create a rule “if name contains shoulder bag then category is shoulder bag”.

Attribute mapping

When the categories have been mapped you have to map/fill in the attributes.

Go to Mappings > Content mappings. At the top you see ‘all products’ and underneath that you’ll see all the categories that you’ve mapped. 

Figure 3: Overview of the attributemapping screen.
  • In ‘#products’ you see how many products there are in the category
  • In ‘Required’ you see how many attributes are required for the category and how many are already mapped and still have to be mapped. This field is green when the required attributes have been mapped and yellow if there are still some attributes that have to be mapped.
  • In ‘Optional’ you see how many attributes, that aren’t required, you can map. Without these attributes your product will be pushed to the marketplace but the more attributes you’ve mapped the greater the visibility of the product on the marketplace.

Select a category with missing attributes so you can still map them. For this example we use ‘all products’. These are the attributes that are required for every category.

Figure 4: Overview of the attribute mapping screen for a category (all products).

When you want to map an attribute, select the dropdown below the attribute you want to map. There are four ways to map an attribute:

    • Map your own attributeIf you have an attribute that contains exactly the same information as the attribute of the marketplace (for example EAN) open the dropdown and select your attribute.
    • The same value for all productsSometimes you want to give all attributes the same value because it is the same for every product. Then select ‘fixed value’ in the drop-down list. A field appears, if you fill this in, each product gets this value for the chosen attribute.
    • Add a ruleSometimes you don’t have a suitable attribute for a mandatory attribute, but the information can be taken from another attribute. For example colour, you don’t have your own attribute for this, but it’s always in the title. To do this, you can use the option ‘advanced rule’. Here you can set, for example, if the title contains “red” then use “red”.
    • Add the value by hand.If you don’t have the information for a required attribute or you miss the information for a few products, you can fill in the information by hand. Search for the product (you can search for a product in the search bar on the top left) and just fill in the field.

If you’ve mapped the attributes, the information will automatically be sent to the marketplace. The only exception on this is In this case, please send an email to support ( We will turn on the content connection.

Note: Only the products with the required attributes will be sent to the marketplace.