Channels: Adding a new channel

Different channels

An online channel is a location where a product can be listed, sold, promoted, compared or reviewed. By adding a channel in ChannelEngine, it becomes possible to list your products on this channel. We make a distinction between two kinds of channels: order channels and click channels.

Order channels

Order channels are the channels that have orders that can be handled using ChannelEngine. This means people can buy your products directly on these channels. Examples are online marketplaces like Amazon, bol.com and CDiscount. For order channels, a full integration with products, orders, shipments and returns is possible.

Click channels

Click channels are the online channels that do not offer orders to be handled via ChannelEngine. On these channels, your products will be listed, but when people want to buy them or want more information, they will be redirected to your own webshop. ChannelEngine is only used to generate a product feed for these channels. Examples are affiliates, retargeting and click channels.

Adding a channel

Before adding a new channel it is important that all current offers are deleted.

A channel can be added by clicking on the “add channel” button on the dashboard, or by selecting channels > channels from the menu at the left side of the screen. Once in this page, you can use the search box to find a particular channel.

When pressing the “add” button, a channel-specific page will be opened. Every channel needs specific information to finish the integration like an API key or access token. In this example, it is necessary to paste a Seller ID and MWS Authorization Token. This information can usually be found in the seller dashboard from the specific channel or enquired at the customer service of a channel. By pressing the “save” button, the tasks for the channel will start to run and the channel will be added to your account, finishing the integration.

Channel mapping

After adding the channel, it is necessary to further configure the channel by clicking on “mappings” in the channel page. The amount of options depends on what the channel itself actually supports. It is possible to configure things like condition, shipping time and fulfilment types.