Bol.com: why are my offers marked as 'PRICE_NOT_COMPETITIVE'?

When exporting products to bol.com, you might run across the error message 'PRICE_NOT_COMPETITIVE (Price too high)'. These products will not be online at bol.com as the price deviates too much from the by bol.com determined "relevant market price" (RMP). To find out how bol.com determines this relevant RMP, please consult the following information: https://partnerplatform.bol.com/verkopen/tips-voor-je-winkel/het-prijsbeleid-van-bol-com (in Dutch).

Please note that ChannelEngine has no influence on the RMP that bol.com sets. If your offer is declined because of the pricing, the only solution is lowering it (unless the number of competitors drops for example).